Everything to know before you start

Frozen Fund is the marketing engine for Australian HVAC, air-conditioning and refrigeration businesses. Right now that means hyper-targeted mail: we use public building-energy data to find the exact buildings and homes most likely to need your work, then post each one a personalised piece of mail with your name and a QR code on it.

Yes. Frozen Fund is built only for Australian HVAC, air-conditioning and refrigeration trades. That focus is the whole point: it is how we know exactly which buildings and premises are worth targeting for your kind of work.

For commercial work, the public NABERS and Commercial Building Disclosure register, where offices over 1,000 square metres publish an energy star rating by law. A low rating signals old, inefficient HVAC. For residential air-con, real address data plus local suburb heat data, so we reach detached homes in the hottest suburbs. We do not scan or detect which homes already have a unit.

No. We post physical, addressed mail, which sits outside the Spam Act. We address it to a role such as the Facilities Manager or the Homeowner, never a named person, which keeps it the clean side of the Privacy Act. The building data is licensed for reuse under Creative Commons.

Every savings figure is an estimate, grounded in the building's real published energy use where we have it, using conservative assumptions, and confirmed by a site assessment before any work. We never invent a number.

It is priced per piece, with print and postage included, and you can start with a single one. There is no lock-in and no subscription. You will see the exact cost as you build a campaign, and you approve every piece before you pay.

All of Australia for the commercial energy register, with the strongest coverage in Sydney, Melbourne, Brisbane, Canberra, Perth, Adelaide and their surrounding precincts. You can target by suburb or postcode.

Each piece of mail carries a QR code to a private page about that building or home. When the recipient scans it or fills the form, it lands in your dashboard as a lead. You also review and approve every piece before a single one is posted.